Category Archives: Business

Anatomy Of A Startup – Part I

Posted on by
6

Not strictly about personal finance, but building a startup is one (highly risky) way of making $7 million in 7 years!

It also happens to be one of my twin passions (the other, obviously, being personal finance) … and, one of the key components of my Number was a $500k ‘startup fund’.

I realized – before I even made my 7m7y – that I wanted (amongst other things) to become a ‘venture capitalist’, but I was well aware of the 7-2-1 formula, which goes something like this; for every 10 startups that a VC funds:

7 will lose money (probably the VC’s entire investment)

2 will break-even (maybe even returning the VC’s initial investment, but not much more)

1 will make the other 9 ‘failures’ all worth while!

Based on these numbers, to invest in the ‘bricks and mortar’ world would be simply too expensive … especially if the 9 failures came before the 1 success (obviously, the VC doesn’t know which one will be successful or she would never invest in the other 9), but not so the online world.

It’s not a stretch to see that several – or, even 10 – (potential) Facebooks and Twitters could be created with a $500k investment pool and some smart, committed cofounders. If FaceBook was started with $1,800 (or so the movie implied), then $50k should buy a whole lot for one online business … and, $500k should be enough for all 10 that it might require to find that single, wonderful success story.

So, it seems that I am on the way having met with my two cofounders today. Unusually, I didn’t know them before hand …

But, I’m getting away with myself: this isn’t my first recent such startup (obviously, my older B&M businesses were also startups in their day, eventually being sold for tidy sums). In fact, I have two complete, functional Web 2.0 (whatever that may mean!) sites sitting on a shelf, gathering dust.

With both of those, I made the mistake of building Kevin Costner’s Field of Dreams (because, I already had the relationships with the right IT build team) and thought if they build it THEY – the right cofounders – would come. But, they didn’t 🙁

So, this time, I decided to find my cofounders first (marketing and operations) before funding the IT build. Pretty obvious really … not sure why I didn’t see it at the time. I guess it was the case of having too much money burning a hole in my pocket – and, burn it did!

So, this time, I patented the idea (another waste of money, but more to make sure I wasn’t infringing on anybody else’s turf), put up a couple of ‘stealth-mode’ placeholder sites, and set out to find The Team.

I realized that I needed people with experience in the online space; so I cast a search for “social marketer [my city]” (there’s a neat little tool you can use: google) and found a meetup group that happened to have a ‘mail all members’ facility … so, I joined and spammed all the members with a “looking for partners” message.

You don’t get anywhere in life by being conventional 😉

Today, the three cofounders met (me and the two I found by cold-calling for partners) and agreed that we’re moving ahead with my new idea …

The difference between a business and a job …

Posted on by
9

In just 6 more days, I am giving away $700 cash to one lucky reader (drawn at random) as part of my $700 in 7 Days No Strings Attached promotion. It’s free to enter simply by clicking here.

Optional: Once you enter, you will be shown fun ways to spread the word and win more free entries. Remember, the more entries you earn the more chance you have to win!

________________

You already know that I won the business lottery!

[Let’s face it, some guys have all the luck: It took me just 7 years to build a $7 million real-estate, business, and investment portfolio from worse than scratch (I was $30k in debt when I started). Then, I managed to sell my businesses (in the USA, Australia and New Zealand) just before the market crashed. On the other hand, I’m only 5 ft 4 inches tall and balding … so, things have a way of balancing themselves out.]

So, now I get lots of people who are clearly excited when they tell me that they are “also in business” … except that they aren’t!

Mostly, they’re just working 60 to 80 hours a week – on little to no pay – for the toughest boss of all: themselves.

Worse … their spouses!

Let me give you a couple of real-life examples that should help to explain:

Peter Hastings, who already owns the antiques store right next door, opens a sandwich shop at 2264 North Lincoln Avenue. A quaint sandwich shop that he decorates with many of the items from his antique store. The shop thrives and provides Peter with a nice income for the next 20 years, when he sells it. Peter, with his two little businesses, has carved out a nice niche for himself. He was careful with his money, both before and after ‘retirement’, so – after 20+ years of hard but fulfilling work – he can finally afford to take it a little easier.

Bryant Keil buys a sandwich shop; it’s uniquely (and, quaintly) decorated, it’s in a nice location, had one owner who is selling in order to wind down a little after ‘working’ the business for 20 years. Bryant buys the little shop and develops a franchise model around it. Within 10 years, Bryant has “over 200 stores, in Illinois, Indiana, Michigan, Minnesota, Ohio, Texas, Maryland, Virginia, Pennsylvania, New Jersey, Washington, D.C., Kentucky, and Wisconsin.” Bryant is now a billionaire.

So, if you own a little sandwich shop – or, the online equivalent (here’s how you spell it: B-L-O-G) – don’t bother me with the details … it’s nice that you’re keeping yourself busy, but I’ll get bored listening to your story.

But, if you’re working on the next Potbelly Sandwich Works – or, the online equivalent (F-A-C-E-B-O-O-K) – drop me a line and don’t spare the gory details … I’m listening to every single word you say!

I want you to start an online business …

Posted on by
6

… heck, you can blog, write eBooks, create a course and sell it. Anything!

If you are interested in starting your own online biz, though, I want you to visit Erica’s site … she’s been there done that when it comes to online businesses. She sold just one of her online businesses for $1.1 million and now travels the lecture circuit talking about what she learned about life and business.

But, don’t believe the hype: you can’t “make millions” with the latest online hooey; Erica REALLY pumps her online ‘presence’ – by blogging, writing, speaking, and creating online products left, right and center – yet here are her income figures:

Ignoring one or two big sales; it’s not enough to change the world is it? Now, with Erica’s commitment and energy, she will keep building this ‘business’.

But, this is NOT how Erica made her first million, either.

Here’s what you should know: in the world of online biz, there’s a slow-path and a fast-path … a ‘real’ online business and an online ‘job’. Which one do I want you to try?

Perhaps surprisingly, I want you ALL to try the online ‘job’!

Why?

– It’s great experience: it will teach you about marketing, online businesses, writing … and, so on

– It’s also a great source of additional income that you can use to build your investment ‘war chest’ and/or your ‘real’ business startup capital

It will also help you decide if business is for you …

Then, if business is really for you, start a ‘real’ business either online or offline: one with a brand, with customers, with trailing income … one that somebody will want to buy!

Just like Erica:

By the end of 2003, my fledgling web hosting company, Simpli Hosting, was making more than my consulting gigs. The problem was, I was spending 40+ hours a week doing web development, and maybe 5-10 hours a week on hosting. I figured I had nothing to lose. I met with all my consulting clients and arranged transitions. I would be a full-time web hosting company owner in 6 months.

[lots of problems]

Things turned around. Just four months later, on September 7, 2007, I sold my company for $1.1 million to a competitor.

See the path that Erica took?

She started a business part-time … kept her full-time job (well contracts) … eventually took the plunge and went full-time into her business (this is the really hard step!) … battled all the usual BS that business owners have to put up with … and, eventually sold the business to somebody who didn’t want to go through all of that BS again to grow their own business.

That was (part of) my path to $7 million in 7 years, too. Maybe it should be yours?

What does Apollo 13 have to do with your business?

Posted on by
Reply

I was trawling around the internet for a suitable ‘square peg / round hole’ graphic for my web-site … yes I admit that I occasionally nick a pic! … and, I came across this youtube clip from the movie Apollo 13.

This clip shows an amazing engineering feat required (just using bits that the astronauts will be able to find – and spare – on the spacecraft).

I can’t find the follow-up clip, but it shows the ground-based engineering team then telling the astronauts how to make the same device … only, they can’t show the astronauts, they can only tell them … by radio … with time lag … under do-or-die time-based stress!

If you run a business, this demonstrates the power of initiative and teamwork.

But, and this (to me) is even more important: it also shows the absolute power of a good system; by ‘system’, it can be something computerized or something documented – in either case, it ensures that the same experience is repeated over and over again.

It’s one of the secrets of building a GREAT business, and a salable one at that!

The chain letter has a new incarnation …

Posted on by
2

Some people are very smart; if you have a web-site or blog, do EXACTLY what I’m doing here and you’ll get traffic … a LOT of it! Here’s the link to visit and follow the steps, if you’re curious:

We are ranked #1 on TrafficSword.com!
<

Here are just some of the problems:

1. The traffic you get is NOT qualified in any way, so you may make a few $$$ in google ad impressions (I don’t advertise, so there’s no benefit to me), so it’s unlikely that ANYBODY will actually buy what you have  to sell (or, stay on as a reader if you have a blog), unless you have a GREAT landing page.

2. All chain letters suffer from the same problem: eventually, you run out of people. On the other hand, this is the internet, so there’s LOT’S of people and going around a few times wouldn’t hurt.

3. Here is the most pressing problem: this kind of marketing doesn’t add ANY value to the recipient. All of your marketing must add value: the person being exposed to your message must get out of it more than they need to put in.

Still, I give this high marks in the Innovative Useless Internet idea Awards for 2010, and I am curious to see if I get any clicks/conversions … it could just be the Million Dollar Home Page for the modern era (in internet terms, this means anything more recent than the last two months).

Disability no object …

Posted on by
7

I think that there are fewer ‘hold backs ‘ to getting what we want than we think …

Here, Lance shares his disability, but that’s NOT his hold-back … access to money is. But, I think that’s NOT his hold-back either, and it shouldn’t be yours:

I’m 32 years old and born completely deaf. I’ve worked twice as hard as my non-disabled peers to get to where I am now and am only 18 months away from being completely debt free including having my home paid off.

Meanwhile I am working full time and am trying to get a side business going that focuses on media services for the Deaf population. I strongly believe that my media business will someday replace my current income.

Now, I’m doing everything I can coming from low class family on both my side and my wife’s side to fund my way to success while watching friends from wealthier families getting much further ahead to their wealth than I am. Don’t get me wrong, it’s not a competition and I’m happy for them but I’m seeing that it takes money to make money and the road I’m taking with “self-made-funds” is taking forever. While I know my friend with a wealthy father in law wouldn’t be nearly as far as he is without his in-law’s fund I feel like in order to succeed you need to know someone wealthy, I see it all the time. My problem is I have absolutely no relatives who are wealthy, no friends with money enough to invest, or any kind of connection to people with money.

Being on the path to debt-free I really don’t want to borrow money either, I hate debt but at the same time I know it’s necessary as you call good debt. One of my next steps requires $35k – $50k, so I’m asking you where someone in my position can find that kind of money without having to save it over the next 5 years.

Now, Lance may have some advantages that some of these ‘wealthy-relatived others’ don’t have: for example, Lance is debt-free (almost)!

And, I have wealthy relatives, but would never have considered holding my hand out, anyway … some people have the ‘take gene’, but others don’t.

I don’t.

Lance could go to a bunch of non-wealthy friends and ask for a little from each … he might be surprised to find that 10 friends would be happy to cough up, say, $5k each. And, he may be able to tap into government grants to make up the difference, given his disability and the planed area for his business.

But, Lance’s best bet IMHO is to refinance his house. This is a good opportunity to lock in a very low interest rate line of funding for his business anyway by fixing at the current low home mortgage rates.

I know that this goes against Lance’s “pay off your home mortgage” mentality, but is his house any less valuable or livable because he does/doesn’t carry a mortgage?

Of course not!

If you also have a hot business idea, but have stalled for lack of money, maybe you should do the same?

But, you have to REALLY believe in your business …

How to change your life …

Posted on by
6

I don’t like calling this a motivational blog; that’s not my intention at all. Above all, I want this to be a practical blog: rules and techniques that you can employ straight away.

Sometimes, though, I come across something of a motivational nature that I think I must share … in this case, twice!

I’ve shown this video before … in the context of “if he can do it, so can anyone”.

But, this time, I want you to take a really close look at it from another angle …

I want you to see the actual moment, caught on camera, of a man changing his own life!

I also want you to catch the look on the judges faces – the subtle change in demeanor – that shows that they, too, realize that they are witnessing an amazing metamorphosis.

And, I think this is the way it really happens: I think that there are moments when you step out and your life changes …

I remember a couple of such ‘moments’ in my own life:

The first was when I stepped into my father’s business and, soon after, he went on vacation. The only other employee was jealous of the nepotism thing (i.e. me joining) and promptly decided to fake a back injury and step out for a couple of weeks, himself.

That left me to do the work of three people, which I managed to fit in … between the hours of 8am and 3am. Two weeks of 20 hour days, and the business didn’t skip a beat …

The second, was when my father became terminally ill and the bank suddenly pulled our funding: no funding, no business since we were a finance company.

Somehow, during the next two weeks I managed to: restart the business with No Money Down; find a new equity partner (who actually PAID me some goodwill to buy in while providing $600k starting capital); and, a bank to put up a couple of million, totally unsecured … and, our customers were none the wiser.

There were others, but these two were the defining moments in my business life: if I could survive these – and, I did – I realized that nothing could break me.

You will have these moments in your business and/or financial life – the larger the goal, the larger the challenges that you will face … I guarantee it!

Curling up in a fetal position and sucking your thumb is NOT an option 🙂

Flash of genius?

Posted on by
6

I was watching the Greg Kinnear movie: Flash of Genius.

It’s the one where an academic engineer beats the giant auto makers in the ’40s to inventing the intermittent wiper that you see on your car.

In case you are thinking of starting a patent-based business … don’t.

To understand why, please watch the movie; you’ll see a man’s solitary struggle over 20 years to (luckily, successfully) enforce his patent rights against a giant corporation (in this case, Ford).

You’ll also get a bit of a wake-up call about the legal profession (they will aim to settle a case early, so that they get their 30% quickly).

But, what piqued my interest was the characterization of the man at the center of the story:

He (according to a screen play that probably had very little to do with reality) suddenly got the notion that fixed speed wipers were stupid, so he immediately – and, I mean that night (!) – set about solving the problem.

Now, I suddenly realized that man is me!

Case in point:

I created a little e-book some time ago for an online experiment that I was running for you guys; I actually gave the e-book away on this site but – for the purposes of the experiment – sold it for a few bucks a copy on a site that I set up for that purpose.

Well, I’d been selling a few copies along the way … but, the experiment served it’s purpose, and I almost forgot about the book.

But, it’s good! A simple, concise overview of everything that we talk about on this blog.

So, on Thursday night, I suddenly get the idea for a site called “little free book”; I thought: “why not give this little book away to everybody … heck, I don’t need the money”.

By Monday morning (that’s now), I have all of the pieces in place: book; graphics; web-site; twitter account; and, Facebook ‘fan ‘page‘.

I have two points that I would like to make:

1. It’s really easy to set yourself up on the Internet, especially if you have a blog: you have plenty of knowledge collected in your own blog (on whatever that subject may be) to create your own for-free and/or for-fee information products.

If I can get all of this up and running BY MYSELF over one weekend, surely you can do the same over a week or two? You may not make much money (or, you may make a lot!) but, you will gain a huge amount of experience with ‘new media’ and ‘social media’ … as well as business.

You might even make enough money to kick-start some other business and/or investment program.

2. What I don’t have is any clear strategy of what to do, other than give these books away to as many people as possible.

But, that’s OK … you read the book by  Ready, Fire, Aim by Michael Masterson didn’t you? If you haven’t, the message is clear: any ACTION is better than no action.

Now, that the site is out of my head and onto the virtual ‘paper’ of the Internet, I have PLENTY of time to cogitate on all the potential strategies and counter-strategies of what I might/should/won’t/shouldn’t do with the Little Free Book.

But, until I got SOMETHING going, I really didn’t have much to think about, did I?

Oh, if you don’t already have my e-book, I would love for you to download a copy for yourself, and even send this link: wwww.littlefreebook.com to your friends.

I would also LOVE for you to click ‘like’ on my new Facebook ‘fan page’ that I set up specially for this book: http://www.facebook.com/pages/Little-Free-Book/119974768055224 and, encourage your Facebook friends to do the same.

And, if you are a fellow blogger, you already know what to do …

But – and, this is a big BUT – only if you like the book … and, me 🙂