I don’t normally chain my video-on-Sundays (too much hard work for both you an me on ‘day of rest’ Sunday) …
… but, I showed a video that explained how important marketing is, to which Scott responded:
I completely agree that marketing and being a good marketer is one of the most important wealth building tools you can have. A definite and powerful Money Making 201 skill, but one I personally don’t enjoy, lol.
It’s not that it’s so bad, it’s just the part of my practice that goes into the “work” category, along with paperwork and dealing with insurance reimbursement, when I would rather be focusing on my ‘life’s purpose’ part of my practice, which is helping patients.
However, it’s only when I step it up and be more of a marketer and insurance master that my income goes up.
It’s funny, in school I thought the opposite would be true, that I would be more financially successful if I focused on being a better, more caring and more compassionate doctor.
Scott, you’re a doctor so, just remember:
Your marketing bone is connected to your income bone … your income bone is connected to your investing bone … your investing bone is connected to your Number/Date bone … your Number/Date bone is connected to your Life’s Purpose bone …
… Now, hear the word!
When you truly understand this (through trying it and beginning to see results), you will magically shift your thinking:
Marketing will no longer be in the “work” category (along with all of that other boring stuff like “paperwork and dealing with insurance reimbursements”) …
… it will pop into it’s own “enabling me to truly live my Life’s Purpose” category and you will grow to LOVE it 😉
Well put Adrian, and well understood 😉