This will teach you all you need to know about marketing your product or service …


After you’ve seen the video, read on:

I said that if I found a video that was a real cracker, I would do one of my famous-in-my-own-lunchtime Videos on Sundays …

… well, I found this one on Youtube.

In fact, it’s the exact same video that I used to show students of our training division (before I gave it away to my ex-business-partner).

If you want to learn about WHY this works and HOW you can use these concepts in your own marketing, read Ramit Sethi’s spot-on post:

But, first be sure to let me know what you thought of this video!

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7 thoughts on “This will teach you all you need to know about marketing your product or service …

  1. I lost count because of the gorilla – and then I started asking what else I was missing (like the letters on the wall at the back). Maybe I should get myself checked out for ADHD?

    I’m afraid I can only partly agree with Ramit Sethi’s post – I do want the detail. I am willing to spend time to understand the nuts and bolts of investments. I definitely do not want to just put my money into somebody’s recomended automatic investment programme – regardless of whether it’s designed specifically for me or not. Such an approach may work for a lot of people but it will not work for me. I want to know exactly what I am doing with my money and why. I also have only limited interest in an approach which is likely to be designed to produce (at best) only average returns.

  2. I got the right count and saw the gorilla, so did 2 other peeps I asked to watch it….

  3. I got the count right,but missed the Gorilla.

    seriously, I don’t think it actually passed by in the video,before he rewound. lol

    was a god test though
    However, a little unfair, as I was doing what I was told, and that was to count something, so other items didn’t seem important at that moment.Unless it was a fire, I don’t think I would have seen it.

  4. @ Trainee – It’s why headlines such as “How to break the bank using bonds!” and “7 secrets that professional bond traders do NOT want you to know!” FAR exceed – in terms of ‘pulling power’ – headlines such as “How bond investing REALLY works!”

    Of course, SOME people still respond to the last headline šŸ˜‰

    @ Steve – It’s a 50/50 thing … but, buffering may cause a slowdown allowing >50% to see the gorilla.

    I know that when I first saw this, I didn’t believe the rewind either … definitely NO gorilla, as far I was concerned! šŸ™‚

  5. I got the correct count and saw the gorilla in the first take (although, just barely).

    I guess if you have great focus, you block out that which isn’t important to the task at hand šŸ™‚

    I don’t have great focus, but enough to get the job done, especially if the task takes little cognitive ability…

    Overall, pretty cool! I can’t wait to try it out on my wife and kids šŸ™‚

  6. @ Money Reasons – That’s it! I’m not stupid … I just have “great focus”. Thanks! šŸ™‚

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