Who was it that said: “you get one shot at making a first impression!”?
This is no truer than in marketing:
– You research your market,
– You target your audience,
– You create a great campaign,
– And, then you send this e-mail campaign out:
We Love Your Blog!!!
[AJC: So far, I’m hooked!]
I’m writing to inform you that [websitename] has been featured on Guide to Online MBA’s Top Personal Finance Blogs list found here:http://www.guidetoonlinemba.com/tips-and-tools/personal-finance-blogs. We’ve gone through and hand-picked a list of our favorite personal finance blogs and outlined the unique reasons why we like them.
How’s that for a credibility-killer; naturally I shot back an e-mail of my own:
“I’m writing to inform you that [websitename] has been featured …”
LOL … and, thanks!
The website owner kindly – and, quickly – wrote back … and, it was all a mail-merge error, etc., etc.
Too late, the marketing campaign is already shot … don’t let this be you 🙁
Footnote: If you check out the “hand-picked” and “unique reasons” why they apparently like my blog, they say my blog “discusses financial strategies for earning $1 Million a year” x 7 years = $7Million7Years (!) … a research genius at work! 😛