The Magic Number for small-business sales success is 5 …
… this means, that you shouldn’t give up too easily when trying to contact new prospects.
Don’t give up after just 2 attempts at contacting them, your prospect may just be busy, not quite ready to buy, or may really not want to talk to you.
The trouble is, you won’t really know which of these reasons it is – or, whether you really should give up on them – until you have tried to contact them 5 times!
That’s 5 e-mails; 5 voicemails; 5 calls to their cell-phone; 5 handwritten letters; 5 rocking up on the doorstep with coffee and donuts; or …
… better yet, some combination of the above (probably, in the order that I’ve presented).
